Manager - Marketing and Strategic Partnership & Events

Job Summary

Genting Malaysia Berhad is seeking a dynamic and results-driven Manager - Marketing and Strategic Partnership & Events. In this role, you will be responsible for designing and executing high-impact marketing campaigns, securing and managing high-value strategic partnerships, and overseeing the end-to-end planning and execution of world-class events. Acting as a brand ambassador, you will collaborate with key stakeholders and external partners to elevate the company's brand presence, drive customer engagement, and support business growth across our premium leisure and hospitality portfolios.

Job Responsibilities

• Strategic Partnership Management: Identify, secure, and manage strategic alliances and sponsorship opportunities with key corporate partners, lifestyle brands, and agencies to maximize brand synergy and drive business revenue.

• Marketing Strategy & Execution: Develop and implement comprehensive marketing plans and promotional campaigns to drive footfall, enhance brand loyalty, and promote Genting Malaysia's diverse offerings and properties.

• Event Planning & Operations: Lead the conceptualization, planning, budgeting, and execution of major events, launches, and promotional activations, ensuring all events meet international hospitality standards.

• Stakeholder Collaboration: Work closely with internal departments—including sales, public relations, operations, and creative teams—to ensure seamless execution of marketing initiatives and partner integration.

• Performance Tracking: Monitor, analyze, and report on the effectiveness of marketing campaigns, partnership ROI, and event outcomes, utilizing data to optimize future strategies.

• Budget Management: Oversee and manage the allocated budget for marketing, partnerships, and events, ensuring cost-efficiency and maximizing return on investment.

Job Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Mass Communications, Event Management, or a related field.

• Experience: Minimum of 5–8 years of progressive experience in marketing, brand management, strategic partnerships, or event management, preferably within the hospitality, tourism, entertainment, or gaming industries.

• Skills: Strong negotiation, relationship management, and networking skills with a proven track record of securing and managing successful corporate partnerships.

• Project Management: Excellent organizational and project management skills, with the ability to multitask and manage complex events under tight deadlines.

• Communication: Exceptional written and verbal communication skills in English; proficiency in Bahasa Malaysia or Mandarin is an added advantage to facilitate communication with diverse regional partners.

• Leadership: Demonstrated leadership capabilities with experience in managing cross-functional teams and external vendors.