Executive - Public Relations

Company:

RWB Genting Malaysia Berhad

Opportunities are endless and there's always something new to explore and learn with every step of your journey at Genting Group

The PR Executive will play a key role in securing positive media coverage and building engagement with mainstream media as well as influencers/KOLs for Resorts World Genting (RWG) products.

Responsibilities:

• Collaborate with the team to develop and implement effective PR strategies aimed at enhancing brand equity and achieving business objectives in all targeted markets.

• Coordinate with internal stakeholders to plan media coverage, align activity calendars, and address any arising issues.

• Write clear, compelling, and professionally crafted English press releases and speeches that align with the company's messaging and objectives.

• Prepare various communication materials including media briefings, Q&As, social media content, and other materials aligned with business goals.

• Organize, coordinate, and execute PR events and campaigns.

• Build and maintain strong relationships with print, broadcast, online, and social media, as well as with influencers/KOLs.

• Prepare communication materials and manage media-related matters during crises.

• Perform any other duties or tasks as assigned by the Head of Department.

Requirements:

• Bachelor's Degree in Mass Communication, Public Relations, Journalism, or a related field.

• Minimum of 1 year of relevant working experience in Media or Public Relations. Fresh graduates are encouraged to apply.

• Excellent written and verbal communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.

• Demonstrated ability to write professional English press releases and speeches tailored for diverse audiences and media platforms.

• Established media and influencer/KOL network with a proven track record in executing successful PR campaigns and securing media coverage.

• Must have experience in social listening and monitoring, including hands-on use of social listening tools

• Exceptional organizational and planning abilities with keen attention to detail in executing campaigns and events.

• Knowledge and experience in crisis communication are an added advantage.