Campaign Planning Specialist

Are you ready to get ahead in your career?

We want to empower you to turn your ambitions into achievements.
We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

The Campaign Planning Specialist manages all lifecycle aspects of Maxis Postpaid, including planning, organizing and executing campaigns/base initiatives while delivering incremental lifetime value & improved experience to our customers.

What are you accountable for?

• Plan/develop base initiatives/campaigns for Maxis Postpaid customer base to drive revenue growth by identifying Plan Upgrade and Device Upgrade opportunities within the existing consumer base.

• Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.

• Analyse customer data using analytics tool to gain insights on customer segments and understands how to best target, reach, and convert.

• Explore new features and tools to enhance base marketing targeting and execution.

• Track and evaluate campaign success and continue to improve with corrective actions for future campaigns.

• Deliver regular reports of campaign results, including take-up, analysis and evaluation of campaign KPIs.

• Manage communication channels to Maxis Postpaid customers, including SMS broadcast & App notifications.

What do you need for this role?

• Bachelor's Degree in a relevant discipline

• At least 3 year(s) of working experience in below-the-line targeted marketing within the telecommunications industry

• Know-how in Product Management, CVM or CRM is an added advantage

• Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player

What's next?

• Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.

• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.