Senior Associate, Digital Product Management

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

"It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable."

JOB RESPONSIBILITIES

WHAT YOU WILL DO

• Oversee a portfolio of digital brands across social platforms including Meta, YouTube, and others — managing platform strategy, content operations, and overall portfolio performance

• Work closely with product design and engineering teams on a suite off app and web digital brands, contributing to the product direction, development, and execution

• Drive programmatic revenue growth across assigned digital properties with clear accountability for performance targets

• Research, prototype, and implement agentic AI workflows in support of organizational efficiency projects

• Explore and develop AI-native brand concepts built on automated content operations from the ground up

• Contribute to the structuring and consolidation of content systems and brand data to support AI agent accessibility across properties

REQUIREMENTS

WHO YOU ARE

• 3–5 years of relevant experience in digital media, content operations, product management, or a technical role transitioning into product.

• You do not need to be a traditional developer, but you must have a working understanding of AI and have built or experimented with AI tools independently — whether a workflow, automation, or a personal project. Familiarity with the following is strongly preferred:

  • Foundational AI concepts including large language models (LLMs), AI agents, and agent harnesses

  • Automation and workflow tools such as n8n

  • AI development tools such as Claude Code, OpenAI Codex, or equivalent

  • Ability to read and work with API documentation independently

  • Prompt engineering and working knowledge of how to structure inputs for reliable AI outputs

• Candidates with exposure to more advanced concepts such as RAG (Retrieval-Augmented Generation), tool use and function calling, multi-agent orchestration, and vector databases will be viewed favorably.

Attributes

• Commercial instinct with a clear understanding of how content and platform decisions drive revenue

• Strong stakeholder management and the ability to influence cross-functionally without direct authority

• Operates with urgency and a big-picture mindset — able to connect new tools and ideas to business outcomes quickly

• Self-directed and proactive; brings ideas to the table rather than waiting for direction

• Actively follows AI and social platform developments — new model releases, platform updates, emerging tools — and is driven to experiment with them, not just observe them