Associate, Producer

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

"It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable."

JOB RESPONSIBILITIES

JOB DESCRIPTION

• Driving specific segments to grow revenue, ARPU contribution and product/service penetration (package inventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers' product/service suite and increasing package/service penetration.

• Identify, develop and execute an Annual Action Plan/Roadmap to meet business objectives. Propose schedule of sales and retention marketing campaigns on annual basis to fit into the overall upsell plan.

• Develop customer value proposition and product bundles for specific segments based on customer life-stage and demographics with differentiated offerings including pricing and service treatment.

• Effectively manage annual budget while continuously improving campaign ROI and response rate by leveraging on tools, effective data mining/targeting and strong collaboration with channel partners to develop up sell campaigns with the objective to boost up performance of packages/service take up.

• Identify, understand and analyse market potential by races while working with business analyst and/or data analytics. Thereafter, information is used to define business objectives, build a business case, establish market strategies, estimate package uptake and develop integrated marketing programs along with key success measurements.

• Develop & execute customer segmentation campaigns to support the overall business.

• Represent Customer Division in all Channels GTM programs with channels partners and leads intradepartmental coordination to roll out those campaigns/initiative.

• Provide appropriate marketing materials for launching and optimizing marketing programs.

• Identify, develop, track and manage alternate sales channels to further enhance our APRU by working with CSC, CSD, road show, direct sales, web, etc.

• Regularly analyse business performance and proactively explore ways for continuous improvement.

REQUIREMENTS: