Job Description
The Admissions Manager leads on planning and delivery of student recruitment activities to achieve enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in matters relating to admissions and customer service.
Key Responsibility 1: To demonstrate successful planning and implementation across available channels that will result to enrolments.
Tracks and monitors QL to Enrolment conversions via KPI report on a weekly basis with supporting analysis and action points provided by the Admissions lead
Ensures KPI reports are shared internally with all appropriate stakeholders to support a relentless sustained focus on student recruitment and retention
Ensures KPI reports are submitted to the Regional team on a weekly basis
Has a clear understanding of government processes with regard to permit/visa approvals and keep up to date with MOE and Immigration provisions that may affect school enrolments including visa processing
Works closely with the Head of Marketing by giving feedback on lead quality, sharing insights from potential parents and providing ample prompts/ alerts with regard to upcoming events/ webinars, or school related initiatives aimed at new recruitment
Mid term and termly review of marketing and recruitment performances for the school and understanding competitors offerings and market review.
Deputise the Head of Marketing & Communications when required.
Key Responsibility 2: To ensure that the team and all stakeholders are aware of the importance of sales, active student recruitment and student retention
Ensures the school engages in active student recruitment activity to meet and exceed student recruitment targets with a clear process and timely response times/contact points in place
Ensures sales led activities conform to annual budgets.
Attends and represents the schools at appropriate student recruitment and outreach events as required.
Manages the use of the MIS/CRM to ensure robust collection of recruitment data and high levels of customer follow up.
Maintains relevant relationships (with other key personnel) with feeder schools, universities, businesses, education agents and international markets and other organisations providing marketing and student recruitment support as required.
Leads on establishing strong relationships with prospective and current parents and students.
Provides relevant and effective student support as needed in schools after new students begin their time at the school (‘after sales care’).
Develops strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
Ensures that systems and culture are in place to support appointed retention champions in school so that potential withdrawals are identified early and that there is full engagement with these families by appropriate internal stakeholders/ retention champions
Ensures that any current parents’ concerns and / or issues received through the admissions channel are addressed immediately or escalated to the SLT and/or Principal.
Has a clear view of the proper tracking of concerns and issues until resolution with the corresponding action items taken by the retention champions using the Retention Tracker from ISP.
Key Responsibility 3: Outreach engagement programmes with feeder schools and Community.
To nurture and engage for recruitment purposes. Building rapport with feeder schools, kindees to evaluate potentials and customizing campaign initiatives according to common needs.
With the ultimate goal of Growing enrolments, brand awareness within the TTA vicinity and superior nurturing experience for future students to the schools.
Key Responsibility 4: Working with regional team to provide CPD to admissions team within the school.
Manage, mentor and coach admissions team members to ensure they follow through with admissions processes efficiently and effectively.
Provide guidance and follow through on customer service standards set by ISP, across all teams in school
Recommend training as and when necessary.
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years' employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
